Mason Rose is a luxury hospitality PR agency that builds visibility for hotels, resorts and travel brands in the UK, Europe, including Germany, Scandinavia, France and Italy as key markets, The USA, LATAM and GCC, through editorial coverage, influencer collaborations, talent introductions, brand partnerships and events. A digital-first approach and an AI lens shape every campaign, from how a story is told to how it is found online and by AI search tools. The team spends time understanding each property’s business objectives, goals and target customer before placing their story with the national, travel and lifestyle media its guests read, as well as the channels and platforms that inspire them.

Mason Rose Studio works with independent luxury hotels, resorts, spas, wellness and lifestyle brands. Projects range from one-off campaign strategies to ongoing channel management, creative launches and are led by the Mason Rose team from concept to delivery. Mason Rose's Access + Connections adds brand partnerships and introductions to high-net-worth audiences.

Mason Rose Studio is the creative, marketing and content arm of Mason Rose, producing video, photography and social content and developing brand, talent and strategic partnerships for hotels and travel brands. Where the sales service connects a hotel with travel buyers and the PR service earns media coverage, the Studio creates the content and partnerships that bring a brand to life. It works across all Mason Rose teams and can also be booked as a standalone service.

Mason Rose acts as an extension of a hotel's in-house sales and marketing team, proactively building business from Travel Agents, Tour Operators, Concierge, specialist agencies (including wellness, wedding, villa etc), MICE agencies and corporates direct. Activations are wide ranging and bespoke to your requirements.

Mason Rose's AI service helps hotels and hospitality brands get seen and recommended where travellers now look first: Large Language Models (LLMs) such as ChatGPT, Perplexity, Co-Pilot, Claude and Google's AI Overviews by making sure the property is described clearly and consistently across the sources these tools trust. This combines well-structured content with earned coverage in credible publications, via content produced by social media ambassadors, tastemakers and creators and co-marketing opportunities with likeminded brands.

Mason Rose's AI service helps hotels and hospitality brands get seen and recommended where travellers now look first: Large Language Models (LLMs) such as ChatGPT, Perplexity, Co-Pilot, Claude and Google's AI Overviews. It starts with an AI discoverability audit. This informs our AI-optimised content strategy which will cover all of a property’s key marketing channels and assets. Human creative direction stays at the centre, and our AI-optimisation strategies can be added to any Mason Rose sales, PR or studio service, or as a standalone offering. Our digital team can additionally offer technical AEO work – from back link creation to Reddit strategies - should they require it.