Our Services
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One team, multiple specialisms. Our fully integrated approach - ‘The Mason Rose Way’ builds global awareness, grows business and wins market share, through a bespoke blend of international sales, PR, digital strategy and AI-driven discoverability.
PR Services
- Multi-channel PR campaigns
- Editorial positioning
- Influencer and tastemaker engagement
- Awards strategy
- Press trips
- In-market activations
- AI-optimised content creation
Our PR services are built for today: 360-degree campaigns and activations that work across every channel, achieving multiple objectives while maximising budgets and resources. We prioritise the messaging, visibility and partnerships that matter most, ensuring our clients are discoverable not only through traditional media but also by AI platforms that increasingly influence customer decisions.
Commercial results sit at the heart of everything we do, inspiring travellers and driving interest and bookings. We work as an extension of your business, a trusted partner at your side as you continue to evolve. We will provide you with access to hard-to-reach audiences through our deep connections with UHNW individuals and brands, a global mindset and global reach, and senior expertise and counsel throughout.
Sales
- Unrivalled trade relationships across leisure, groups and corporate (London and regions)
- Direct access to HNW travellers
- Specialist networks including entertainment, wellness and family offices
- Roadshows, events, fam trips and in-market activations
- AI-optimised content production and distribution
We deliver tailored international sales solutions across every major market and segment, backed by genuine relationships with the industry's key contacts and agents. That access lets us put clients directly in front of senior decision-makers, generating measurable return on investment.
Our global network spans the leisure sector, from travel and procurement managers to their travel management companies, alongside a curated group of agencies and planners who bring high-end group business to our client portfolio.
Digital Studio
- Brand & Content
- Digital Marketing
- Social Media
- Brand Partnerships
Discovery has changed. AI tools now decide which hotels travellers find, trust and book, and most independent and boutique properties aren't showing up at all. Our AI-led studio closes that gap: a dedicated content team producing AI-optimised video, blogs and social content, backed by LinkedIn thought leadership and strategy, we don't just provide you the recommendations, we do the work to optimise the activity.
Alongside it sits our brand-led studio: content, assets, partnerships, talent and HNW engagement that shape how a hotel is perceived long after the search is over. From tastemaker collaborations to partnerships that open new markets, through to full multi-market campaigns, this is where reputation is built.
AI Services
- AI Discovery
- AI Consultancy & Training
- AI Strategy & Roadmapping
AI is reshaping the paths guests take from discovery to booking, and hotels need to be found where travellers are actually searching - not just where they've always been found. We help hoteliers stay ahead of that shift, optimising both internal and external processes for a search landscape that's changing faster than most teams can track alone.
Beyond visibility, we believe in building real capability. Our dedicated team of AI specialists supports hoteliers with hands-on training and consultancy, helping teams use these tools with confidence rather than simply keeping pace with them.
Explore case studies
FAQs
Mason Rose Studio works with independent luxury hotels, resorts, spas, wellness and lifestyle brands. Projects range from one-off campaign strategies to ongoing channel management, creative launches and are led by the Mason Rose team from concept to delivery. Mason Rose's Access + Connections adds brand partnerships and introductions to high-net-worth audiences.
Mason Rose Studio is the creative, marketing and content arm of Mason Rose, producing video, photography and social content and developing brand, talent and strategic partnerships for hotels and travel brands. Where the sales service connects a hotel with travel buyers and the PR service earns media coverage, the Studio creates the content and partnerships that bring a brand to life. It works across all Mason Rose teams and can also be booked as a standalone service.
Mason Rose's AI service helps hotels and hospitality brands get seen and recommended where travellers now look first: Large Language Models (LLMs) such as ChatGPT, Perplexity, Co-Pilot, Claude and Google's AI Overviews by making sure the property is described clearly and consistently across the sources these tools trust. This combines well-structured content with earned coverage in credible publications, via content produced by social media ambassadors, tastemakers and creators and co-marketing opportunities with likeminded brands.
Mason Rose's AI service helps hotels and hospitality brands get seen and recommended where travellers now look first: Large Language Models (LLMs) such as ChatGPT, Perplexity, Co-Pilot, Claude and Google's AI Overviews. It starts with an AI discoverability audit. This informs our AI-optimised content strategy which will cover all of a property’s key marketing channels and assets. Human creative direction stays at the centre, and our AI-optimisation strategies can be added to any Mason Rose sales, PR or studio service, or as a standalone offering. Our digital team can additionally offer technical AEO work – from back link creation to Reddit strategies - should they require it.
Mason Rose is a luxury hospitality PR agency that builds visibility for hotels, resorts and travel brands in the UK, Europe, including Germany, Scandinavia, France and Italy as key markets, The USA, LATAM and GCC, through editorial coverage, influencer collaborations, talent introductions, brand partnerships and events. A digital-first approach and an AI lens shape every campaign, from how a story is told to how it is found online and by AI search tools. The team spends time understanding each property’s business objectives, goals and target customer before placing their story with the national, travel and lifestyle media its guests read, as well as the channels and platforms that inspire them.
Mason Rose acts as an extension of a hotel's in-house sales and marketing team, proactively building business from Travel Agents, Tour Operators, Concierge, specialist agencies (including wellness, wedding, villa etc), MICE agencies and corporates direct. Activations are wide ranging and bespoke to your requirements.
To start working with Mason Rose, contact the team that matches your needs: sales@masonrose.com for sales representation, pr@masonrose.com for PR, studio@masonrose.com for digital and content services, and enquiries@masonrose.com for general enquiries. The team will arrange an introductory conversation and if our services align with your brief, send a tailored proposal.
Mason Rose's representation and PR contracts typically run for a minimum of 24 months. If interested, please email enquiries@masonrose.com.
Mason Rose's fees are dependent on the services selected and scope of work. We work primiarly on a retainer model with projects available under our Studio division. Every client receives a tailored proposal after an introductory conversation.
Mason Rose is a luxury hotel representation and PR agency providing Sales, AI optimised PR, Digital Marketing and creative studio services internationally for the very best hotels, resorts, spas, wellness and lifestyle brands across the globe. Founded in 1993 with our headquarters in London and teams on the ground in Munich, Paris, Madrid, Scandinavia, New York, GCC and Latin America.
"For over 30 years, Mason Rose has connected the world's most distinctive hotels with the travellers who matter most. We work with many of the most respected names in hospitality, from iconic independent properties to global luxury hotel collections and brands."
